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Table
of Contents
Introduction
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1
1 Play by the New Rules
Caveat Vendidor! - Seller Beware
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6
2 Design a New Strategy
Its NOT Just Business; Its Personal!
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10
3 Practice New Economics
Good Deals are Good Business!
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21
4 Seek a New Mission
Put People Ahead of Products and Profits!
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25
5 Send a New Message
What Business Are YOU In?
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30
Click
here to view chapter 5!
6 Chant a New Mantra
Serve, Deliver, Serve Some More!
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43
7 Find New Solutions
Dont Fall in Love with Products or Services!
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50
8 Acquire New Skills
Master the Tools of the Game!
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54
9 Build a New Model
Integrate or Disintegrate!
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72
10 Generate New Money
Profit is EVERYBODYS Business!
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80
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